About us

Natural Impact Group is the world's first Environmental Impact Nursery®. We specialise in Natural Capital. We aim for Deep Impact.

Model: Business-for-Purpose & Regenerative Capital

Purpose: The stewardship of Natural Capital

Mandate: To develop new IP and business models to mitigate negative impacts on the nine planetary boundaries.

Mission: To drive the development of Environmental Impact Investing (EII) for institutional investors.

Goal: To make sustainability profitable, so industry and environmental groups become partners, not competitors.


We believe Natural Capital is the key to global sustainability (and investment alpha) as it's the only form of capital that underpins the four other forms of capital. Therefore Natural Capital is the basis for all ecological, social and economic activity on earth.


At Natural Impact Group we use STEM to reconnect with nature and 3.8 billion years of evolution. Our methodology mitigates greenwashing and allows for easier impact measurement. Our approach is unorthodox and our scale and impact unparalleled.

"Our vision is a world where every human fully understands the importance and value of Natural Capital...and acts accordingly without greed, selfishness or apathy!" - Rod Holden, Founder

Natural Impact Group is based on Palawa country. We acknowledge the Palawa people as the traditional custodians of the Tasmanian (lutruwita) region and pay our respects to Palawa elders past and present. We are committed to a positive future with and for the Aboriginal community and First Nations peoples worldwide.


Our commitments in action - #actionnotrhetoric

Here's our Submission to the EPBC Act Review 2020 to support Australia's quality of life and future prosperity.

Here's our Submission to the Tasmania's Climate Change (State Action) Act 2008 Review in 2021.

We are one of the first organisations in Australia to become a signatory to Business for Nature and the GSG Leaders Declaration and one of the first Australian named supporters of the Terra Carta. We are also a registered Stakeholder of The Intergovernmental Science-Policy Platform on Biodiversity and Ecosystem Services (IPBES) and a Member of the Alliance for Global Water Adaptation (AGWA). We support the UN's Decade of Ecosystem Restoration and have applied to become a member of the Decade Restoration Implementers’ Hub.

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What is Natural Capital, Environmental Impact Investing and Sustainable Development ? - Answer