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Our Vision

A world where Environmental Stewardship is the First Principle of All Human Endeavour!

Our Mission

To drive the development of Environmental Impact Investing for Institutional Investors.


Our Story

Natural Impact Group is the world's first Environmental Impact Nursery®.

We specialise in Natural Capital. We aim for Deep Impact.

Model: Profit-for-Purpose, Regenerative Capital, Innovations Lab

Level: New industry, country & global level models

Structure: For profit private company

Primacy: Replaced "shareholder" with "purpose" in the company constitution.

Purpose: The Stewardship of Natural Capital

Profit allocation: 100% regenerative back into our impact model

Mandate: To help close the $70 trillion impact gap

Passion: Restructuring capitalism to prove "purpose-ism" is a better model.

Motto: "Aut inveniam viam aut faciam" - "I shall either find a way or make one."

Established: January 2012


Natural Capital is the key to global sustainability (and investment alpha) as it underpins all other forms of capital and is therefore the basis for ALL ecological, social and economic activity on earth. Ultimately, our relationships with each other, and the planet, are critical for the Stewardship of Natural Capital.

What is Natural Capital and Environmental Impact Investing ? - Answer


Our commitments in action

We're deep impact investors on track to mobilse significant annual funding for cutting edge innovation and deep impact by 2025.

We also make formal submissions to governments on legislation to support natural capital, quality of life and future prosperity.

We are one of the first organisations in Australia to become a Signatory, named Supporter, registered Stakeholder and a Member of the various international organisations that align with our Ethos.

Natural Impact Group calls Palawa country home. We acknowledge the Palawa Peoples as the traditional custodians of the lutruwita (Tasmania) region and pay our respects to Palawa Elders past, present and future.

We are committed to a positive future with First Nations Peoples worldwide and support The United Nations Declaration on the Rights of Indigenous Peoples.

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Our depth of experience

*currently appointing a new international, more diverse, board and management team for our next period of growth*

Founder & CEO - Rod Holden - A serial founder with background in business & natural capital and a passion for sustainability and environmental management. The catalyst for introducing the New Code for Environmental Management in Australia's resource industry.



“You never change things by fighting the existing reality.To change something, build a new model that makes the existing model obsolete.” Buckminster Fuller

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